Thought for the Day….

Here’s a re-post from December. However, I think that the sentiment captures a sense of how dazed many feel this week as we adjust to a temporary New Normal. Originally shared on Instagram by commercial + marketing genius Giancarlo Giammetti, Co-Founder and Honorary President of iconic fashion and lifestyle brand Valentino. This week it was…

David Cameron and his Panama Dilemma

What a pickle David Cameron got himself into on the publication of the so-called Panama Papers. It’s all so unnecessary – but he knows that already. Before entering politics he was in the communications business so he’s no doubt aware of the phrase “if you’re explaining, you’re losing” – a perfect summation of the dynamic…

TO THE I.F.A; STOP DIGGING AND START RE-BUILDING

What a sad spectacle to see the once mighty Irish Farmers Association imploding in a manner that reminds me of the phrase “death by a thousand cuts”. From a communications perspective, it’s beginning to put the debacle of Irish Water in the shade. Reporting on the story in Saturday’s Irish Times (November 28) journalist Eoin…

Eircom and the fallacy of re-branding

And with one leap they were free”…….. well, not quite if you happen to be the former Eircom. Now glossily renamed eir and with an apparent €16 million re-branding budget to cast an advertising and promotional spell to make us forget the former brand, it’s a trick that only works if the gloss matches the…