As the Fake News phenomenon begins to recede in favour of Trusted Sources, one of the most fascinating dynamics of our current situation managing the Covid-19 pandemic, is the front and centre return of Expertise. Medically, the person we want to hear from most in Ireland is Chief Medical Officer Dr Tony Houlihan, with his…
Many years ago, I ran the PR division at McConnells, then the pre-eminent communications business of its time. I headed the Kellogg’s account which was a mix of Corporate and Consumer work. One of the key pieces of annual activity was a radio campaign titled “Breakfast in ……….”. The location had to be international and…
IAPI (The Institute of Advertising Practitioners in Ireland) yesterday published the IAPI Agency Leaders Survey, an interesting barometer of what’s happening in Ireland’s Advertising Industry in these changed times. There are challenges of course but they are being met with ingenuity and creativity. Encouragingly, 6 out of 10 agencies have won new client business with…
Here’s a re-post from December. However, I think that the sentiment captures a sense of how dazed many feel this week as we adjust to a temporary New Normal. Originally shared on Instagram by commercial + marketing genius Giancarlo Giammetti, Co-Founder and Honorary President of iconic fashion and lifestyle brand Valentino. This week it was…
TOP ISSUES FACING THE PR INDUSTRY IN IRELAND For their special PR report, Irish Marketing Journal asked me, along with other industry leaders, for my thoughts on some of the key issues facing the PR business in Ireland. The Q&A format is ideal for summarising thoughts on sometimes complex issues. Take a look to see…
WHERE NEXT FOR THE PR INDUSTRY IN IRELAND? The future of PR lies in its past. With several of the bigger names in the business intent on morphing into management consultant / advertising / digital agencies, a clear space is being created in the PR landscape for independent, niche businesses (such as mine), to thrive.…
First broadcast during 1916 Rising; tune in for evocative broadcast experience The dramatic story of the birth of Irish radio during the 1916 Rising will be re-enacted on air simultaneously by 37 radio stations nationwide on Monday, April 25 at 5.30pm, one hundred years to the original date and exact time of the declaration of…
What a pickle David Cameron got himself into on the publication of the so-called Panama Papers. It’s all so unnecessary – but he knows that already. Before entering politics he was in the communications business so he’s no doubt aware of the phrase “if you’re explaining, you’re losing” – a perfect summation of the dynamic…
What a sad spectacle to see the once mighty Irish Farmers Association imploding in a manner that reminds me of the phrase “death by a thousand cuts”. From a communications perspective, it’s beginning to put the debacle of Irish Water in the shade. Reporting on the story in Saturday’s Irish Times (November 28) journalist Eoin…
