Eircom and the fallacy of re-branding

And with one leap they were free”…….. well, not quite if you happen to be the former Eircom. Now glossily renamed eir and with an apparent €16 million re-branding budget to cast an advertising and promotional spell to make us forget the former brand, it’s a trick that only works if the gloss matches the…

Welcome Bernard Byrne, AIB’s new media star

As I’ve alluded to previously, there’s few good corporate interviewees in Ireland – especially on radio and particularly when it comes to the heads of major businesses. Over trained and tightly scripted they present a bland version of themselves that’s characterless and inoffensive. The emphasis seems “get this over quick and don’t screw up”: it…

O, What a Lovely (Water) Crisis!

  Working with Companies to Solve their Communications and Reputation Issues – ie.linkedin.com/in/davidobriencommssolver   So, finally we’re here. The day before the Big Reveal planned for tomorrow evening by the Irish Government that will hopefully be the end of the Big Crisis at Irish Water. I was about to say that it’s a classic example…