As the Fake News phenomenon begins to recede in favour of Trusted Sources, one of the most fascinating dynamics of our current situation managing the Covid-19 pandemic, is the front and centre return of Expertise. Medically, the person we want to hear from most in Ireland is Chief Medical Officer Dr Tony Houlihan, with his…
Many years ago, I ran the PR division at McConnells, then the pre-eminent communications business of its time. I headed the Kellogg’s account which was a mix of Corporate and Consumer work. One of the key pieces of annual activity was a radio campaign titled “Breakfast in ……….”. The location had to be international and…
IAPI (The Institute of Advertising Practitioners in Ireland) yesterday published the IAPI Agency Leaders Survey, an interesting barometer of what’s happening in Ireland’s Advertising Industry in these changed times. There are challenges of course but they are being met with ingenuity and creativity. Encouragingly, 6 out of 10 agencies have won new client business with…
Here’s a re-post from December. However, I think that the sentiment captures a sense of how dazed many feel this week as we adjust to a temporary New Normal. Originally shared on Instagram by commercial + marketing genius Giancarlo Giammetti, Co-Founder and Honorary President of iconic fashion and lifestyle brand Valentino. This week it was…