IAPI (The Institute of Advertising Practitioners in Ireland) yesterday published the IAPI Agency Leaders Survey, an interesting barometer of what’s happening in Ireland’s Advertising Industry in these changed times. There are challenges of course but they are being met with ingenuity and creativity. Encouragingly, 6 out of 10 agencies have won new client business with 91% actively pitching for business. Meanwhile, 86% of respondents are working on Covid-19 related campaigns while being a valuable and expert resource to clients is even more of a priority as tentative steps to planning for the Recovery begins. Exclusive interviews yesterday with my client Charley Stoney, CEO of IAPI in The Irish Times and Business Breakfast on Newstalk FM provided further details of the findings. Read more: https://www.irishtimes.com/business/media-and-marketing/irish-advertising-firms-concerned-for-future-but-take-positives-from-crisis-1.4232705
Many thanks also to Business Plus, Extra.ie, IMJ /Adworld and marketing.ie for reporting the story
